OUR STORY

GULABI DORI is the PREFERRED destination for ETHNIC & CONTEMPORARY fusion wear for the MODERN Indian woman. 

We retail DIFFERENTIATED on-trend designs offering great ASPIRATIONAL value. Our product mix is a rich assortment of EVERYDAY & OCCASION wear.

We hope to make a difference to the livelihoods of hundreds of artisans and their families.

 
Our Founders (Tanushree & Siddharth)

Tanushree (who was a CA aspirant back in the day) teamed up with Siddharth (who had learned how to build a successful eCommerce business during his leadership roles at iconic D2C brands of India - CaratLane a Tanishq partnership and The Label Life) to launch GULABI DORI in 2018 with a dream to showcase the unique art & craft of Jaipur to the world.

We along with our team take great pride in the smiles we are able to deliver across hundreds of miles. Your encouragement and feedback is what gives us the strength to work harder towards delivering a wow experience each time you shop with us!😊